Game apps generate the most Google Play revenue, accounting for 90% in Q1 of 2014. Heaviest Google Play spenders can be found in Japan, followed by the U.S., South Korea, Germany, and the U.K.ġ7. For iOS, freemium apps generate a similar amount of overall revenue for the Apple App Store: 95% of global earnings.ġ6. And these free apps with in-app purchases garner 98% of global Google Play revenue, according to App Annie. Half of apps downloaded from the Google Play store are freemium, according to a “The State of Play: A look at the growth of Google Play,” from App Annie. The type of app that drives their bill up? North Americans outspend Europeans and Asians by 2.5 and 3 times in shopping apps.ġ3. And while on average, North Americans spend less per month on their total expenditures than in-app purchasers in Asia, when it comes to a single in-app purchase they spend the highest amount. North America comes in second on that list. Where in the world are people the most likely to spend the most in the apps? In Asia-where mobile spenders shell out 40% more per month than anywhere else in the globe, reports AppsFlyer. The average in-app purchase per user is $1.08 for iOS users and $0.43 for Android users, according to an AppsFlyer study.ĩ. On average, iOS shoppers will spend 2.5 times more than Android users will on in-app purchases.Ĩ. Which mobile device your audience owns makes a difference when it comes to how much they’re likely to spend. As of 2016, Apple and Google hit a new milestone: Both stores have two million apps available for download.ħ. By 2017, in-app purchase revenue is set to be the number one source of mobile app revenue, accounting for 48.2% of earnings compared to 14% from ads-based revenue and 37.8% from paid app downloads.Ħ. In comparison, the total of global sales from paid app downloads is projected to amount to nearly $29 billion by 2017.ĥ. By 2017, the total of global sales from in-app purchases is projected to amount to nearly $37 billion. Yet how much money these customers spend is 20 times greater than the take companies earn from all other users (on paid app downloads) combined, according to research conducted by AppsFlyer.ģ. Just over 5% of app users currently spend money on in-app purchases, according to a study of more than 100 million device owners across 1,000+ apps.Ģ. What does the landscape look like for businesses wanting to push conversions in-app or on the mobile web? We’ve culled the latest industry reports and projections and put together these need-to-know stats on mobile consumers and their spending habits.ĭownload The In-App Messaging 101 Guide In-app purchase statisticsġ. Mobile commerce, which is more widely adopted across internet users than in-app purchasing, is projected to generate hundreds of billions of dollars in revenue within the next couple of years, but is still lagging behind offline and desktop spending. Looking to make money from - or better monetize - your app via in-app purchases ? To succeed in this multi-billion dollar business, which has grown by the tens of billions since the early in-app purchase days of 2011, you’ll need to win over a small but active segment of smart device owners.
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